 Interesting reads from ST
Tuesday, September 09, 2008
Disclaimer:Please skip this if u dun wanna b bored down by real estate information. It IS a LONG LONG LONG boring post
Well, I found that writing in blogs and online tool is a good way to store and then retrieve information. So I decided to put down some interesting reads that i encountered so that in future if i need to refer, I can find them.
Alright, interesting reads today.
---------------------------------------------------------- ST 09 Sept 08. From the life! section,
Rooms with a deal
There is this article on the hotel rates. Stating a phenomena that if you book your hotel way in advance, in that survey, 2months in advance compared to walk in customer, u will actually have up to a difference of 50% of the price slashed. consider Ramada Hotel in HK, omg, its considered as budget? if ramada is called budget, den our usa hostel is lik..like.... agggh...i better nt start harping on it.
Anyway, I jus realised that frangrance hotel at selegie cost $138 per night if u book in advance and cost $170 if walk in. erh..budget hotel oso so expensive? no comments...
The ultimate findings is that indeed, proven, across countries like Spore, TOkyo, Shanghai, HK and sydney, the prices via any bookin, if u book in advance, the price will be cheaper. of cos, the article also includes a discussion on other methods to ensure that u've got the best price, that being u book via online, cos u can take ur own sweet time to surf ard and see.
I m not so sure of the credibility of the report. Well, I dun take everything the papers tells me. Cos I remember, for last yr GZ trip, i was a walk-in customer. I surfed alot of website and got their quoted rates, and yet the best rate was me being the walk-in customer, being enttiled to 40% off the room. cos its off peak period and they are so downright empty, they are offering slash down rates.
Moreover, the article did not state like, which date the hotel will be booked. As in, during peak period, surely the price will soar and u definately have to book in advance for to secure a good price, as well as a room. But what happens during off peaks? Does the hotel also offer walk-in slashed down prices like what happened to me?
Another thing is, the comparison of the hotels were different across the countries. I was wondering if that could b improved on by taking the same hotel and comparing it across the world. I m sure there are some international brands that are available across the 5 countries comapred. Will that present a fairer picture, for at least the so called 'high-end' hotels? Cos u see, different hotels have different methods of managing their hotels, so, chosing one high end one in Hk that cost $290/night and compare it to the one in shanghai tt cost $840 per night, i think the pricing method is different and so, gonna make this research ... not as accurate as it seems aint it?
Oops, I seem to be doing a literature review hor? :x... paise, I m in the write-ly mood today. sighz, suddenly reminded of the worth 15marks only 的 10k words literature review that I have which is due in Nov...*sighz*
---------------------------------------------- Another 2 articels that caught my eye for the day is the one in ST, Money section.
OG buys Orchard serviced apartments from Ascott
Basically, this article discuss about OG buying over the serviced apartments that are above tis OG orchard. The shocking thing is, paid 100million in CASH. Ascott will continue to managed the residences for 15years anyway, and the yield to Ascott by selling off the serviced apartments is 43million.
The article discuss that it is a good deal, cos the ss of serviced apartment in spore "isnt huge amount of supply", "but there is a substantial amount of demand".
Alright, I do not have much comments on this article cos, well, I did not do any much research on serviced apartments before. I only know how it works, what it is, who has it, not my niche, nv research on it before, so..yea..bt the ting that makes me perplex is, 100mil in cold hard cash? Not a bank loan? I wonder hw they are gonna write on their financial sheet... I m surprised they din work out a loan from the bank on this.
-------------------------------------------------------------- 30 units sold a Martin No. 38
In short, the article is about SC global selling out their 30units of apartments at Martin Road. The interesting thing is? It is a loft apartment. Another interesting thing? It is sold at "better-than-expected-prices"..And the most interesting thing is? It is only a private preview! Meaning? it has not even did an official launch! FYI, each flat is around 2mil -3.8mil.
Do I needa do abit of intro on SC Global? Well, anyway, I will put it in a nutshell. SC Global is a big developer in Spore, as famous as our CapitaLand, Far East Organisation and such, but the big thing about SC Global is, it is a relatively new developer which has made a HUGE name for itself in the real estate market. And the only produce one kind of development: Super Luxury Apartments. So, its kinda like, if u are telling ppl, oh, my apartment's developer is SC Global, ppl will go WAAAAaaaaaaAAAAAaaahh... at least, if u tell the ppl in my sch.. cos..it means prestige...
So as u can see, SC Global has created quite a brandname for itself.
The thing that caught my eye is what the chairman says, which i quote him fully, "these are 30 fwllows buying in the midst of a strom. They must have seen a lot of value," said Mr. Cheong."To sell 30 units without an official launch, that has to do a lot with our branding". WOW~ He said it best.
Indeed, it has to say alot about it branding and referral market. To be able to easily secure 30 or possibly even more, filthy rich ppl to be willing to go for a private preview, and to make the purchase. Seems to me that this is a good referral client base they got there. And to ensure that ALL their preview market is sold out. IS wow!
I tink it was a deliberate move by SC Global to do this, to create a new, and to deliberately have the news leaked out. I guess before the article is out, the marketing team of the project already have in mind what the headlines will be, yes, jus as wad was stated. It was a deliberate effort. As the market seems to be slightly overheated since last year, and being in the process of being cooled as the en bloc fever dies down, good news is impt.
I remember Re development 1 when our prof Harold tan says, they will always release good news, cos good news = good for public listed company cos... their stock price will go up. All these good news helps in investors confidence, be it in the stock market, or in the real estate market because ppl possibly buy the apartments for investment purposes.
Also, what is another thing why havin good news published is so impt? Look at the last paragraph. " it has another site in the Ardmore Park area and another leasehold site in Sentosa Cove. Both are in the design stage, said Mr. Cheong".
Upa? Hello. Obviously, this is one of the little method how they get good referrals. Promoting their future developments within the good news report. Smart smart move.
Labels: Real estate
10:29 AM | back to top Go to older postsGo to newer posts
|
 Interesting reads from ST
Tuesday, September 09, 2008
Disclaimer:Please skip this if u dun wanna b bored down by real estate information. It IS a LONG LONG LONG boring post
Well, I found that writing in blogs and online tool is a good way to store and then retrieve information. So I decided to put down some interesting reads that i encountered so that in future if i need to refer, I can find them.
Alright, interesting reads today.
---------------------------------------------------------- ST 09 Sept 08. From the life! section,
Rooms with a deal
There is this article on the hotel rates. Stating a phenomena that if you book your hotel way in advance, in that survey, 2months in advance compared to walk in customer, u will actually have up to a difference of 50% of the price slashed. consider Ramada Hotel in HK, omg, its considered as budget? if ramada is called budget, den our usa hostel is lik..like.... agggh...i better nt start harping on it.
Anyway, I jus realised that frangrance hotel at selegie cost $138 per night if u book in advance and cost $170 if walk in. erh..budget hotel oso so expensive? no comments...
The ultimate findings is that indeed, proven, across countries like Spore, TOkyo, Shanghai, HK and sydney, the prices via any bookin, if u book in advance, the price will be cheaper. of cos, the article also includes a discussion on other methods to ensure that u've got the best price, that being u book via online, cos u can take ur own sweet time to surf ard and see.
I m not so sure of the credibility of the report. Well, I dun take everything the papers tells me. Cos I remember, for last yr GZ trip, i was a walk-in customer. I surfed alot of website and got their quoted rates, and yet the best rate was me being the walk-in customer, being enttiled to 40% off the room. cos its off peak period and they are so downright empty, they are offering slash down rates.
Moreover, the article did not state like, which date the hotel will be booked. As in, during peak period, surely the price will soar and u definately have to book in advance for to secure a good price, as well as a room. But what happens during off peaks? Does the hotel also offer walk-in slashed down prices like what happened to me?
Another thing is, the comparison of the hotels were different across the countries. I was wondering if that could b improved on by taking the same hotel and comparing it across the world. I m sure there are some international brands that are available across the 5 countries comapred. Will that present a fairer picture, for at least the so called 'high-end' hotels? Cos u see, different hotels have different methods of managing their hotels, so, chosing one high end one in Hk that cost $290/night and compare it to the one in shanghai tt cost $840 per night, i think the pricing method is different and so, gonna make this research ... not as accurate as it seems aint it?
Oops, I seem to be doing a literature review hor? :x... paise, I m in the write-ly mood today. sighz, suddenly reminded of the worth 15marks only 的 10k words literature review that I have which is due in Nov...*sighz*
---------------------------------------------- Another 2 articels that caught my eye for the day is the one in ST, Money section.
OG buys Orchard serviced apartments from Ascott
Basically, this article discuss about OG buying over the serviced apartments that are above tis OG orchard. The shocking thing is, paid 100million in CASH. Ascott will continue to managed the residences for 15years anyway, and the yield to Ascott by selling off the serviced apartments is 43million.
The article discuss that it is a good deal, cos the ss of serviced apartment in spore "isnt huge amount of supply", "but there is a substantial amount of demand".
Alright, I do not have much comments on this article cos, well, I did not do any much research on serviced apartments before. I only know how it works, what it is, who has it, not my niche, nv research on it before, so..yea..bt the ting that makes me perplex is, 100mil in cold hard cash? Not a bank loan? I wonder hw they are gonna write on their financial sheet... I m surprised they din work out a loan from the bank on this.
-------------------------------------------------------------- 30 units sold a Martin No. 38
In short, the article is about SC global selling out their 30units of apartments at Martin Road. The interesting thing is? It is a loft apartment. Another interesting thing? It is sold at "better-than-expected-prices"..And the most interesting thing is? It is only a private preview! Meaning? it has not even did an official launch! FYI, each flat is around 2mil -3.8mil.
Do I needa do abit of intro on SC Global? Well, anyway, I will put it in a nutshell. SC Global is a big developer in Spore, as famous as our CapitaLand, Far East Organisation and such, but the big thing about SC Global is, it is a relatively new developer which has made a HUGE name for itself in the real estate market. And the only produce one kind of development: Super Luxury Apartments. So, its kinda like, if u are telling ppl, oh, my apartment's developer is SC Global, ppl will go WAAAAaaaaaaAAAAAaaahh... at least, if u tell the ppl in my sch.. cos..it means prestige...
So as u can see, SC Global has created quite a brandname for itself.
The thing that caught my eye is what the chairman says, which i quote him fully, "these are 30 fwllows buying in the midst of a strom. They must have seen a lot of value," said Mr. Cheong."To sell 30 units without an official launch, that has to do a lot with our branding". WOW~ He said it best.
Indeed, it has to say alot about it branding and referral market. To be able to easily secure 30 or possibly even more, filthy rich ppl to be willing to go for a private preview, and to make the purchase. Seems to me that this is a good referral client base they got there. And to ensure that ALL their preview market is sold out. IS wow!
I tink it was a deliberate move by SC Global to do this, to create a new, and to deliberately have the news leaked out. I guess before the article is out, the marketing team of the project already have in mind what the headlines will be, yes, jus as wad was stated. It was a deliberate effort. As the market seems to be slightly overheated since last year, and being in the process of being cooled as the en bloc fever dies down, good news is impt.
I remember Re development 1 when our prof Harold tan says, they will always release good news, cos good news = good for public listed company cos... their stock price will go up. All these good news helps in investors confidence, be it in the stock market, or in the real estate market because ppl possibly buy the apartments for investment purposes.
Also, what is another thing why havin good news published is so impt? Look at the last paragraph. " it has another site in the Ardmore Park area and another leasehold site in Sentosa Cove. Both are in the design stage, said Mr. Cheong".
Upa? Hello. Obviously, this is one of the little method how they get good referrals. Promoting their future developments within the good news report. Smart smart move.
Labels: Real estate
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